Vereda Central

Bogotá, Colombia - 2018
In collaboration with architect Stephanie Crane

Interior design | Bespoke furniture and special component design | Lighting design

Vereda Central is emerging as one of the best quality coffee producers in Colombia. La Curadora has developed the new architectural image of the brand with an authentic and contemporary design. Vereda Central is a vibrant, colorful, youthful and divergent brand that aims to anchor its values in multiple national and international locations. The brand seeks to pay tribute to their premium coffee, its cultivation processes and most importantly, the local actors involved.

The proposal lies on the premise that a café does not have to be conventional. Through a palette of colors and textures, which range from different shades of blue, metal, natural wood and other materials, the brand’s visual content is outlined and accentuated. The geometric shapes and strong volumetric contrasts help highlight the final stage of a long, thoughtful process of cultivation and production. The totem is proposed as an iconic element that spotlights the moment of contact with the values of Vereda Central.

Photography: Carolina Fernández Del Dago